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| I mean, come on. Did he think no one would mention his eyebrows? |
The Apprentice was back this week with a double episode, more ridiculous sound bites and a grumpier than ever Lord Sugar. So nothing new then. After last year’s lack luster series in which actual business minded people wanted the investment here we seem to have more Big Brother rejects and reality TV wannabes than ever before. I can’t say I’m that excited; yes they are saying all the right (i.e. stupid) things, some are dressing to impress (i.e. short skirts, high heels) and a couple have the worst eyebrows I’ve ever seen but is it enough anymore? Sugar has the same old tired one liners, the tasks aren’t original and even Nick isn't making me smile as much as he used to.
That’s not to say there’s no fun to be had. The Apprentice lives and dies by its contestants and the crew this year do look extra idiotic, so that has got to be a good sign. A few that have already stood out (not necessarily in a good way) are Luisa who thinks she’s like Jessica Rabbit, Jason who thinks he’s a machete, Zeeshaan who thinks he’s Napoleon and Alex who looks like a Welsh Dracula. I have to admit though I did love his turtleneck and overcoat ensemble he had going on in Belgium. I think he was modeling himself on Boycie from Only Fools and Horses. There is literally no other explanation for dressing like that.
For me, the biggest problem is the prize. Long gone has the chance of working at one of Sugar’s companies, and in its place is a £250,000 investment and business partnership with the Lord. So, it doesn’t matter what they’ve done 12 weeks previous, if they have a great idea, they will win the show(hello Tom Pellereau. Even though I’m glad he won, he was lovely). After 9 series, the show has definitely reached its peak and will probably struggle to get to those heights again. It is still enjoyable but far from the must see TV of yesteryear.
Lord Sugar, you’re not fired but we will be keeping a close eye on you.
