ITV2 Is The Reason We Can't Have Nice Things

"First of all, never bad mouth Synergy." Jack Donaghy, 30 Rock

I'm pretty sure that this is the mantra of ITV2.  I have a love/hate relationship with ITV2. Yes, I can watch TOWIE and know who's going out with who, I can even sit through Judge Judy and I don't mind catching American Idol when it's on. But what I hate, hate HATE is the way everything links. And most of it is to do with reality TV.

The titles that literally took 5 seconds to think of, Britain's Got MORE Talent (debatable), The XTRA Factor (it's on long enough), the tediously titled I'm A Celebrity Get Me Out Of Here... NOW! and Take Me Out: The Gossip (Take Me Out... AGAIN would have been better). I watch the sister shows on ITV1, I enjoy them, some of the time, but these "spin-offs" are beyond shit.

And what about the presenters? Well, we have cheeky chappy (read: extremely annoying) Olly Murs presenting The Xtra Factor after appearing on The X Factor and now he has a new reality show Olly: Life on Murs. A show I'm sure that they came up with the title first then decided let's just film his tour. Oh! And get the fans involved via Twitter!! Twitter keeps ITV2 in ideas.

I hate men in hats. 

Then we've got Take Me Out: The Gossip with TOWIE's Mark Wright. I'm not really sure why other than he has been on an ITV2 programme. I remember I'm a Celebrity Get Me Out Of Here... Now! had Matt Willis presenting it,  after he won it one year but now they've got some girl and a couple of lame comedians.

AND THEN THERE'S THE REALITY TV SHOWS. Like previously mentioned, Olly: Life On Murs and the ground breaking Peter Andre: My Life are the biggest shows on ITV2 at the moment. On Peter Andre's show we learn he loves his Ferrari, his music, his fans AND DON'T FORGET THE KIDS. Also CAN Associates client and ex girlfriend Elen Rivers might just pop in for a cup of tea. And I'm guessing you'll probably see other CAN clients Amy Childs and husband and wife team Nicola McLean & Tom Williams who Pete just happens to be BEST FRIENDS WITH.

Some books Peter Andre is trying to read.

And possibly the most heinous offender, Celebrity Juice. I'll be honest, I've seen the show and sometimes Keith Lemon is funnier than he ought to be. But why the hell are Fern Cotton and Holly Wiloughby on it? Oh, because she's on ITV1's flagship daytime TV programme! And she's dragged her best friend along. Neither are funny, in fact they are painfully unfunny and this show really doesn't sit well with Holly's cosy family life she's built up on This Morning, so much so I'm surprised ITV1 would want her doing it at all. It's rude and crude and they look like idiots; we're laughing at you not with you. And what about the guests? Well just this year we've had Christine Bleakly (Daybreak), Phillip Schofield (This Morning), Jonathan Ross (The Jonathan Ross Show), Chris Fountain (Coronation Street and Dancing on Ice), Matt Cardle (X Factor winner), Caroline Flack (The Xtra Factor) I COULD GO ON!

They've all gone to the same hairdresser. 

I'm all for a bit of synergy but not to the point when Corrie and Jeremy Kyle have a cross over. (THIS HAPPENED). It's just sometimes it's a bit too much ITV, don't be afraid to look a bit further a field for different ideas. If you rely on BGT, I'm A Celeb... and The X Factor for ideas then you'll come unstuck sooner rather than later.